The MLB Is Starting To Catch Onto This Whole Blogging Thing

The MLB is unveiling their new postseason ad campaign today, notes Tim Arango of the NY Times.

One of the first commercials aired? The Lovable Losers' 100 years of ineptitude boiled down to 30 seconds. Look, Cubs fans! More about your personal anguish that you didn't already know! The MLB is not fooling around with one of sports' biggest fan bases and the story lines unfolding, as Bud Selig and cronies dish out $65 million for this year, the largest amount spent ads thus far in MLB history.

I guess with the nightmare that both the Red Sox and the Yankees potentially not in the playoffs, the MLB better start hyping what they got up right away.

And to whom are they hyping October baseball? Why, those pesky bloggers!:

This year M.L.B. and its playoff and World Series broadcast partners, Fox and TBS, decided to showcase a different aspect of life on the Internet: blogging, which will be a common thread in the 20 or so advertisements.

“Blogging is kind of the high currency in the interactive space right now" said Tim Brosnan, the league’s executive vice president for business.”

Ok, so let's start off with the good news: NO MORE DANE COOK!

{starts the happy dance}

And the bad news? Lots and Lots of Frank Caliendo, Bill Engvall, and other Fox/TBS stars.

{sits back down, smile quickly fades}

The MLB will be the first of the major sports to tailor specifically to the growing blogfrica sphere, and I think it will be interesting to see what David Stern and Roger Goodell do in the coming future with their advertising. I would imagine the NBA stepping up to do something similar to the MLB before the NFL would. Goodell could get Gilbert Godfried in a rat suit and say playoffs start Saturday, and the ad would probably be considered a classic.

The ad campaign in my opinion sounds pretty interesting, as they will fit the ads to what happens in September.

Way to go, MLB! Thanks for acknowledging us out on your lawn. I can't wait to blog about your blogging commercials while sipping hot coco in mom's basement.